At Yann Fairy Plush Toy, a company based in China, we believe that every plush toy tells a story—one of compassion, love, and the urgent need to protect our planet's most vulnerable creatures. But our story is not just about plush toys; it’s about a deep commitment to wildlife conservation and the protection of endangered animals, driven by a passion that began with our founder's personal journey.

Our founder, Yann, has always been passionate about nature and animals. Growing up in a small town in China, surrounded by forests, rivers, and wildlife, Yann formed a deep connection with the creatures that inhabited those natural spaces. However, as Yann grew older, he began to notice something heartbreaking: the very animals he had admired as a child were disappearing. Endangered species were becoming more scarce, and their habitats were being destroyed by human activity.

The turning point came during a trip to the Arctic. Yann had heard about the threats to polar bears, but nothing could have prepared him for the raw reality he encountered. As he journeyed across the icy expanse of the Arctic, the world around him seemed eerily silent. The vast, unbroken snowfields were no longer as pristine as they once had been. As Yann ventured further, he suddenly spotted a lone polar bear in the distance.

The bear was staggering across the thinning ice, each step heavy and laborious. Its once-powerful frame seemed fragile as it moved with difficulty, its fur matted and dirty from the melting ice beneath it. The air was biting cold, but the ice around the bear was disappearing faster than it could adapt. The bear paused, looking around in desperation, as if searching for a sign of hope—food, shelter, or even the possibility of finding a safe place to rest.

Yann watched in silence, his heart breaking. The bear, with its large, dark eyes, seemed to be asking a question that Yann could not answer: "What will happen to me now?" The ice, which had once been a stable home, was now a treacherous path. The food sources the polar bear relied on were dwindling, and its survival was becoming an impossible challenge. As the bear disappeared into the horizon, Yann felt an overwhelming sense of urgency—species like the polar bear were facing an extinction crisis, and the time to act was now.

Inspired by this profound experience, Yann felt a deep calling to do something that would not only raise awareness about endangered animals but also contribute to their protection. In 2020, Yann Fairy Plush Toy was born in China. What started as a small and heartfelt project quickly grew into a global mission that resonated with people all over the world, with a strong base in China and expanding outreach internationally.

We began creating plush toys that were not only irresistibly cute but also educational. Each toy represents an animal that is endangered or at risk of extinction. With every purchase, we donate a portion of our profits to wildlife conservation efforts, supporting organizations working to protect endangered species and their habitats both in China and around the world.

Our commitment goes beyond selling plush toys. At Yann Fairy Plush Toy, based in China, we understand the urgency of the wildlife crisis and have made it our mission to contribute to meaningful change. Over the years, we have partnered with various wildlife conservation organizations in China and globally, supported reforestation projects in different regions, and funded wildlife protection initiatives both domestically and internationally. Here’s how we’re making a difference:

A percentage of every purchase is donated to reputable wildlife protection organizations focused on conserving endangered species, such as polar bears, tigers, elephants, and sea turtles. In China, we work closely with local conservation groups to ensure that funds are effectively used to protect native endangered species, while also contributing to international efforts.

We use our platform, which has a significant presence in China and is growing globally, to educate the public about the plight of endangered animals. Through blog posts, social media campaigns, and collaborations with conservationists in China and around the world, we share vital information on how people can take action to protect wildlife.

We believe that protecting the environment goes hand in hand with protecting animals. That’s why we use eco-friendly materials for packaging and strive to minimize our carbon footprint through sustainable manufacturing practices in our Chinese facilities and across our global supply chain.

We run special campaigns where our customers in China and internationally can sponsor or "adopt" animals through wildlife sanctuaries. These donations help provide care and protection to animals in need, such as injured or orphaned wildlife.

In today’s world, the conservation of wildlife is not just a choice—it’s a necessity. Species are disappearing at an alarming rate, and the destruction of their habitats continues at an unsustainable pace. The loss of biodiversity has a profound effect on the environment, human health, and future generations. At Yann Fairy Plush Toy in China, we believe that even the smallest actions can create ripple effects of positive change. By raising awareness, supporting conservation initiatives, and educating our customers, we hope to inspire others to join our cause and make a lasting impact.

Each plush toy we create carries with it a message of hope—a reminder that we can all make a difference. Whether you’re purchasing a cuddly polar bear, a sweet tiger, or an adorable sea turtle, you’re not just buying a toy—you’re helping to protect a species. Our Chinese-based team and global community are grateful for your support, and together, we can ensure a future where wildlife is protected and cherished.

Our journey is just beginning, and we invite you to be a part of it. With your help, we can give endangered species a fighting chance and inspire a global movement to save our planet's precious wildlife.

Thank you for choosing Yann Fairy Plush Toy—where every plush toy represents not just an animal, but a promise to protect it for generations to come, with a strong foundation in China and a vision for global impact.